Welcome to Chain Reaction, where our passion for cycling meets a commitment to helping you achieve your goals.
Whether you’re looking to get around town, explore the outdoors, or compete at the highest level, we’re here to support you on every step of your biking journey.
A Lifelong Love for Bikes
At the heart of Chain Reaction is Darryn, a lifelong cyclist who turned his passion into a career. Growing up, Darryn dreamed of becoming an engineer, but at 16, his path shifted when he started working in a bike shop. That early experience ignited a love for helping people and a deep appreciation for bikes—and the freedom, joy, and possibilities they bring.
Cycling, to us, is more than just a sport or a mode of transportation. It’s a way of life—a journey of personal growth, adventure, and connection. We take pride in being part of our customers’ stories, whether it’s a child riding their first bike, a professional cyclist chasing new achievements, or someone discovering the joy of biking for fun and fitness.
Solution Seekers, Not Just Sellers
At Chain Reaction, our team isn’t here to simply sell you what’s on the rack. We’re solution seekers. From the moment you walk into our store, we’re dedicated to understanding your unique needs and providing expert advice and guidance.
We know that buying a bike is just the beginning of your cycling adventure. That’s why we focus on building lasting relationships with our customers. Whether you need a tube today, a tyre in two months, or advice on maintaining your gear, we’re here to help at every turn.
Our Commitment to Excellence
As a family-owned business based in Canterbury, we hold ourselves to the highest standards. We believe that every interaction matters, and when things don’t go perfectly, we make it right. We set high expectations for our team because we want them to deliver the best possible service to our customers—a reflection of our values and dedication.
Changing Lives One Ride at a Time
For us, cycling is transformative. It’s about helping people achieve their dreams, whether that’s conquering a challenging trail, commuting sustainably, or simply enjoying the ride. Seeing our customers grow in confidence, skill, and enjoyment as they progress on their biking journey is what motivates us every day.
Thank you for choosing Chain Reaction. We’re excited to be part of your cycling journey and look forward to helping you reach your goals, one ride at a time.